Ed Deacon – Shooting Reels

During the last few months, Jason has been fundamental to the development of family-run Shooting Reels. Enabling unbiased, educational discussions he has structured a programme for our goals as individuals and those for the company. This includes the processes, culture and products we sell; really getting to the nooks and crannies of Shooting Reels. Our outlook on how we do and plan to do things, as a team is more aligned and focused on achievable targets for the next 3-6 months. Giving us confidence to aim to achieve our goals for the next 1-3 years. We have built a solid business plan with a realistic cash flow forecast (something we have not had in detail for several years).

The investment in working with Jason has definitely saved us money as a result. Where we had identified areas of weakness, as a small team we have benefited by efficiently implementing new systems adding value and structure to the business. We understand the actions we need to take as a business, removing the ‘drift direction’ We really feel that Jason has invested himself as part of our business, providing a huge amount of value. We will continue to work with Jason as a checker to our business for growth, as we continuously adapt to the demands of our market.