There are several challenges that SME leaders face such as cash flow, access to finance, staff, and competition. External events such as EU membership and international trade can also cause concerns. The common thread that binds them all is planning. The government reports that 56% of SME’s do not have a business plan. And those that do are not regularly reviewed.

It is like driving a bus without a destination and no Satnav to show where you are going. Any obstacle will likely have a major impact on your journey, and decisions will be made without a goal in mind. You will ultimately run out of fuel.

Getting the strategy right

For most SME’s a business plan is a document that was created when they first set up their business, or when applying for finance. With no intention of being working documents.  Instead, small businesses need a strategic plan that is a living, working document pulling together the businesses internal capabilities and matching them with the external opportunities that are available to the business at any point in time in a dynamic and evolving business environment.

The Strategic Plan should be focus on, and consider the aspirations of the owner. It should articulate the core purpose, values, and vision of the business as a rallying point for everyone. The Strategic Plan acts as a Satnav for the owner and should contain critical success factors to enable the business to successfully address all the challenges that it faces.

If you would like support on creating a strategic plan for your business, get in touch. Alternatively request a free business health check with your local Business Doctor.