Customer happiness

Your market

What is Customer Happiness?

…And how does it differ from Customer Satisfaction? What makes a customer happy? A product that’s exactly what they wanted?...

Innovation

Your market

Innovation and Consumer Behaviour

What has been the greatest innovation that you have seen or are most excited about? There has been so many...

Your market

Find Out What Your Customers Really Think...

Do you know what your customers are saying about your products and services?

Your market

Five hints to help you find your company's USP

Here's five tips to help you define and integrate your USP

Your market

Authentic Selling : Hearing the voice of the Customer

Too much, it seems, these days I hear talk of the need for businesses to engage in 'authentic selling'. Not...